Welcome to 4BiKE U.K

4BiKE UK is a part of 4Bike Group, a global Cycling e-commerce leader that connects customers and sellers in 90 markets around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes.

Welcome to 4BiKE, the ultimate cycling marketplace for biking enthusiasts, producers, and wholesalers!
We pride ourselves on being a one-stop destination for all your cycling needs, offering an extensive range of products and services at unbeatable prices.
Whether you're a casual rider or a seasoned professional, 4BiKE is the place to go for top-quality gear, accessories, and components that cater to every budget and preference.

Our platform is designed to help vendors showcase their best products at the most competitive prices, allowing you to take advantage of incredible deals and promotions.
From cutting-edge bikes and components to stylish apparel and safety gear, 4BiKE offers a carefully curated selection of products from the world's leading cycling brands.
Our easy-to-use interface ensures a seamless shopping experience, enabling you to find exactly what you're looking for in just a few clicks.

At 4BiKE, we believe in empowering producers and wholesalers by offering a free subscription service.
This enables businesses of all sizes to reach a vast and passionate audience of cyclists, facilitating growth and creating a thriving community.
Our platform is designed to make it easy for vendors to manage their inventory, track sales, and communicate with customers, ensuring a smooth and efficient process from start to finish.

In addition to our fantastic product range and unbeatable prices, 4BiKE is committed to offering exceptional customer service.
Our dedicated team of cycling experts is available to answer any questions, provide guidance, and ensure your complete satisfaction with your purchase.
Furthermore, our secure payment options and prompt shipping ensure that your order arrives quickly and safely, allowing you to get back on the road in no time.

To stay updated on the latest offers and promotions, be sure to sign up for our newsletter and follow us on social media. We regularly share exclusive deals, industry news, and helpful tips to keep you informed and inspired.
We connect millions of buyers and sellers around the world, empowering people & creating economic opportunity for all.

Join the 4BiKE community today and discover a world of cycling possibilities at your fingertips. Happy riding

Within our markets, millions of people around the world connect, both online and offline, to make, sell and buy unique goods. We also offer a wide range of Seller Services and tools that help creative entrepreneurs start, manage and scale their businesses. Our mission is to reimagine commerce in ways that build a more fulfilling and lasting world, and we’re committed to using the power of business to strengthen communities and empower people.


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Sellers Active on our pages


Buyers Activie on our pages


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Discover 4BiKE group Journey

January 2011
Gets launched as online martketplace merchant by Martin Garfield in United States.
May 2012
Attracts first investor, and receives first million investment
December 2015
Gets $4 million more as Cycling Corporation Partners jumps on the investment bandwagon
February 2018
Gets launched 4Bike Cycling Marketplace in United States.
September 2019
Gets launched 24artmarket.com in U.S and jewellerymania.co.uk in United Kingdom.
February 2021
Gets launched 4bike.co.uk Cycling Marketplace in United Kingdom.
January 2022
Launched 4Bike Business B2B Cycling Marketplace for Wholesalers


Reach new customers & grow your business

We offer sellers the ability to grow a business with little barrier to entry regardless of size, background or geographic location. We never compete with our sellers. We win when our sellers succeed.

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Explore vast inventory & unique selection

Buyers who shop on our 4BiKE Marketplace and Classifieds platforms enjoy a highly personalized experience with an unparalleled selection at great value and protection.

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Awards & Recognition

Industry leaders and influencers recognize Overstock as one of the most trust worthy retail companies in the U.S., ranking high for both customer and employee satisfaction.

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